I love planting flower bulbs in fall. Maybe it’s my Dutch-European heritage or maybe it’s because planting bulbs is as easy as Dig, Drop, Done. I am amazed every spring by the number of people who call my radio show to confess they never planted the bulbs they bought on impulse the previous fall. 
Many people will be inspired to make a purchase of Daffodils, Tulips, Hyacinths, Iris, Crocus, Alliums or other spring flowering bulb only to leave them in the trunk, garage, basement or under the seat of the car. I have often bought bulbs and used a pick axe in December to get them in the ground. Why do we procrastinate when such amazing beauty and satisfaction awaits us just a few months away? Investing in your “hortfolio” now will bring brighter days after the dark cold months of winter. 
A new bulb marketing campaign is promoting promoting bulbs to ladies trying to attract a new generation of women. The campaign promotes the “surprisingly simple beauty” of bulbs and how they fit into our busy everyday lives. The theme is planting flower bulbs is as simple as Dig, Drop, Done. At the website you’ll meet the ladies: Marcy the Super Mom, Julianna the Fashionista and Evelyn the Empty Nester……. http://www.digdropdone.com/
I believe planting bulbs can be as easy as dig, drop, done if you apply these simple rules. 1) Dig deep enough. The deeper you plant the more years enjoyment you’ll get from your investment. If the recommendation is to plant 6 inches deep, plant them 8 to 12 inches. 
2) Bulbs don’t like wet feet. Well drained soil is best, work in some organic matter to improve the makeup of the soil. 4) When you “drop” the bulbs drop in some bulb fertilizer at the same time. 5) If you have lots of hungry scavengers (squirrels, voles, chipmunks) in your yard, some chicken wire folded over the bulbs when planting will keep them from making your investment a tasty snack. 
6) If you have a lot of deer and rabbit pressure in your neighborhood consider leaning toward bulbs like Allium, Fritillaria, Daffodils and Dutch Iris.
So whether you’re into football or the latest season of Dancing with the Stars this fall, take a commercial break for some “dig, drop, done”……you’ll be glad you did next spring!
